The next generation of trampoline parks.
Oxygen Freejumping wanted to own the freejumping movement, establishing it as an activity distinct from trampolining. Building on the success of its southern venues, we devised an integrated campaign to do just that, supporting the launch of six new parks across the North of England, all promoting the core brand messages of progression and fun.
The brand already had a strong working relationship with Sebastien Foucan – one of the founders of the Parkour/freerunning movement – so our strategy was to strengthen that link by creating an identity that elevated Oxygen Freejumping as a discipline. This idea was tailored to appeal to a wide range of demographics and applied across launch events at six new UK venues.
We delivered a full suite of collateral including flyers and outdoor digital advertising, positioning Oxygen Freejumping as an innovative and alternative activity. This was underpinned by launch demos, radio ads and engagement with local schools, charities and bloggers in the communities local to the new venues.
- An OTS of at least 5 million for each launch to date
- An average of 18 press cuttings per launch
- Confirmed attendance of 80 guests to the Wigan launch
- 139 views on Wigan Youth Zone TV