This is what technology looks like.
Wienerberger wanted to expand and update its concrete product portfolio. As such, it was vital to reposition the company as ‘serious about concrete’ in addition to its focus on clay products.
We were working with two new products – the Calderdale Edge and new tile & eaves clips. We created a core campaign, ‘This is what technology looks like’, supplemented with a more cheeky and playful brand for the roof tile clips, which we called Monkey Grips.
PR activity involved demonstrated the products to clients across the UK through a ‘roofing roadshow’.