Solar Made Simple.
Wienerberger, one of the world’s leading providers of building materials, asked for an integrated campaign communicating the convenience and completeness of its new solar panel solution.
We began by conducting a survey of over 2000 respondents to gauge public opinion. We then distributed the results to the press, achieving coverage in key titles and creating a buzz ahead of the official launch.
We then wrote, designed and built a one-page microsite featuring a scrolling animation that guides customers through Wienerberger’s four-step process – design, installation, monitoring and guarantee.
We also storyboarded, filmed and produced a short video, again showcasing the simplicity of the offering with seamless transitions between each stage of the process and the perspectives of customer and supplier.
Based on a four-month period from August to December 2016:
- 6,424 visits to the campaign landing page
- 259 brochure downloads
- 3,476 views of the campaign video
- 74% increase to monthly website sessions
- Surpassed lead generation KPI by 129%
- 800kW of solar capacity in pipeline (approx. 4kW/house)