Creative, Digital, PR & Social, Strategy

Making the EU Referendum taste better.

Little Valley Brewery

Yorkshire-based Little Valley Brewery has been making exceptional beer since 2005, and was looking for a campaign to increase brand awareness and drive sales over the spring.

As an Anglo-Dutch brewery, the EU referendum hit close to home. To commemorate it – and ensure Little Valley was a part of the conversation – a series of limited edition beers were brewed and designed. The beers, ‘IN’, ‘OUT’ and ‘IDK (I Don’t Know)’, encouraged consumers to engage with the topic with their tastebuds as well as their ballot cards.