Bringing a taste of Spain to the British high street.
Spanish tapas chain La Tasca chose ilk to launch its new restaurants across the UK and achieve regional PR coverage for its 64 restaurants.
Over the 2.5-year relationship, we ran a busy press office with the aim of creating the perception of an authentic Spanish kitchen, rather than a discount chain. PR activity included everything from flamenco flashmobs and school visits, to blogger events and seasonal PR. All with a little tapas in between…
To drive footfall to La Tasca on Valentine’s Day specifically, we created the world’s first meat bouquet as the perfect alternative Valentine’s Day present – generating widespread national media coverage in the process.