Introducing the ‘intrepreneur’.
To create a dialogue with small businesses and raise awareness of its new brand, we were appointed by KPMG to launch its new Small Business Accounting arm.
We launched KPMG Small Business Accounting’s social channels across Facebook and Twitter – steadily building a following and introducing the new service to a community of SMEs that would have previously seen themselves as too small to benefit from the services of one of the Big Four.
Working with key experts in the KPMG team, we helped develop a range of engaging, creative content including vlogs, online events, comms and topical articles on everything from the Budget, to cloud computing, to the Family Business Dynamic. Working with KPMG Small Business Accounting clients, we pitched case studies to the national press and focused on producing industry leading, thought provoking reactive commentary. As part of this we helped the KPMG coined-term, ‘Intrepeneur’, gain traction in the national business press.
- +3,200 Twitter followers from December 2014 to October 2015
- 10 pieces of national coverage
- 202,731,254 OTS within eight months of PR activity