Inspiring young people to reach their future potential.
The Skills Show’s mission is to help shape the careers of future generations. Our job was to deliver a hard-working media strategy that reached a wide variety of audiences and increased footfall at the show itself.
We wanted the media to feel genuinely excited about what The Skills Show 2015 was setting out to deliver. To do that, we created personalised desk drops for key journalists. Labelled The Box of Tricks, these desk drops showcased the range of skills promoted at the show. This was supported by a strategic implementation of the PESO model (paid, earned, shared and owned media) to ensure we were maximising content across multiple channels.
The campaign led to national broadcast exposure on BBC Breakfast and The Wright Stuff, in addition to 11 pieces of national coverage – securing 29,534,627 OTS. In addition, our activity saw footfall to the show increase from 73,000 to 78,000.
- 5,000 new visitors
- 29,534,627 OTS
- 11 pieces of national coverage
- 1,800 new registrants
- 323% spike in web activity