Our Work

From Belgium to Britain: A craft beer rebrand

Gruut is a Flemish brewery looking to establish itself in the British market. It asked us to deliver a full rebrand of its core range.

Our response considered the heritage of the city in which the beer is brewed, Ghent. The rebrand emphasises its core point of difference: a hopless recipe that uses ‘a secret blend of herbs & spices’ to create the flavour.

Execution

From Belgium to Britain: A craft beer rebrand
From Belgium to Britain: A craft beer rebrand
From Belgium to Britain: A craft beer rebrand
From Belgium to Britain: A craft beer rebrand