Comms, Creative, Digital
Growing engagement for a refreshed brand.
Flavoured water producers Clearly Drinks asked for help during an important year for their growth as a business. Not only were we tasked with creating a new B2B focussed website for Clearly Drinks, we worked in parallel on a new online home for their consumer-focussed brand Perfectly Clear.
To support the brand’s expansion, we planned and executed a thorough PR and social strategy, telling the story of the first flavoured water to hit the market in the UK over 20 years ago, and engaging with both consumer and trade audiences.
Over the course of a year, we grew engagement on social media significantly above KPIs, and achieved regular coverage for the brand in trade, consumer, and blogger outlets. The mix of key messages, brand launch content, competitions, and positive PR led to enthusiastic engagement with the brand, and a healthy online presence across two optimised websites.
- 15.72% engagement at the highest point, up from 0.98%
- 7% monthly average engagement on Facebook
- 30% Instagram engagement rate during final month, exceeding KPI of 3% by 10x
- 741,938 reach across the period
- Over 150 pieces of coverage secured, including national (The Express)