For a better quality of life.
Long-term client, Wienerberger, asked us to evolve its brand identity to better reflect what they want to achieve over the next five years. Wienerberger didn’t want a full rebrand – but they did want something new.
Using results from a wide-reaching brand survey commissioned by Wienerberger earlier in the year, we explored how it could increase brand equity and better communicate its mission and objectives.
We completed a full brand DNA from vision to values, suggested a plan to adapt the existing sub-brand hierarchy and designed brand new corporate creative, establishing a new way of presenting bespoke imagery and photography.
The result was a brand presence that put the focus not just on the needs of Wienerberger’s customers, but the needs of the customer’s customers too, all revolving around a core theme of delivering a ‘better quality of life.’