Creative, Production
Food photography fit for the future.
ABP
In the course of our work for ABP, the UK’s largest meat supplier, we often produce packaging and product concepts to support NPD and pitches to retailers. We know our creative work will hit the brief, but we’re often limited by stock food photography which fails to show off the quality of ABP's products in the mouth-watering style they deserve.
With the skills to capture, stage and art direct exceptional imagery in house, we decided to take matters into our own hands. After producing a thorough photo brief for the client, we settled on ten ingredients and a combination of thirty dishes to show off the true breadth and diversity of what ABP has to offer.
We shot each meal solution from multiple angles, allowing for images to be shown at distance or cropped for more flexibility. Props, backgrounds and staging were used to add colour and flavour to the finished dishes, and we captured the raw ingredients too.
A shoot to tickle the taste buds, and one we’re already seeing the benefit of in wider work for the client.
