Our Work

Flensburger Beer Towers

James Clay is one of the UK’s leading craft and speciality beer distributors, an independent family company who also promote international partner brands in the UK.

As part of ongoing creative support, we were asked to deliver a bespoke project designed to raise awareness of leading German brewery Flensburger during the 2018 World Cup, a key promotional period for bars and restaurants.

Our aim was to boost sales of Flensburger in venue alongside raising brand awareness on- and offline, and encouraging social sharing. Our creative studio presented a design for a branded ‘beer tower’, capable of holding several pints, playing up the association with either drowning sorrows or celebrating goals. Our production department created interchangeable vinyl stickers for each eventuality.

Flensburger beer towers were supplied to partner bars in Manchester, receiving enthusiastic coverage on social media as a result.

Execution