Our first six months with Qured.
Qured is revolutionising healthcare by delivering doctors to time-poor professionals and busy families across London via an app. The easy-to-use platform makes access to appointments easy, affordable and convenient for patients and gives practitioners a flexible appointment windows to support their typically busy schedules.
We were tasked with generating coverage of the service’s launch in London to both a b2c and b2b audience in order to raise awareness with potential customers, recruit doctors and peak the attention of any investors looking to support an innovative start-up.
To do this, we took a three-way approach; targeting hyper-local and London-centric press outlets to connect with Qured’s target audience, approaching influential parenting bloggers who live in and around the City offering free trials of the service in exchange for reviews and working with trade press to position Qured as an up-and-comer in the world of Digital Health.
Qured now covers Zones 1 & 2 and South West London with hopes to expand further throughout the year.
- Secured national coverage with features in Evening Standard, Daily Express, Yahoo! and HuffPost.
- Increased OTS (Opportunities to See) by 600% in first 3 months
- Secured regular and consistent coverage with regional press, consumer/lifestyle press and family-focused bloggers.