Farmers, livestock and landscapes.


A big part of meat processor ABP’s business depends on building long-term relationships and partnerships with their supplier farmers. Having ourselves worked with ABP for over a decade, we know that being able to capture and articulate that side of the business is crucial to delivering high quality creative on ABP’s behalf.

With that very much in mind, ABP asked us to plan and create a brand new suite of photography that could be used at Group level. The brief centred around the idea of showing the day-to-day quality, care and expertise of ABP’s farmers and farmer families towards their livestock, as well as representing the regular interaction and communication they have with ABP’s agriculture team.

The suite has provided a hard working asset bank for subsequent creative, as well as ensuring the brand retains a fresh, contemporary identity to support its commercial objectives.