Creative

Equity For Punks Tomorrow.

BrewDog

BrewDog is pretty much the definition of a disruptive brand, changing the way business is done in the beer industry on a regular basis. Equity for Punks is a perfect example, and we’ve been on hand each year to provide creative support for each iteration - work that converted 150,000 beer fans into investors in the process.

Equity for Punks is BrewDog’s crowdfunding initiative, crafting a business owned by drinkers and customers, who purchase shares in return for involvement, benefits and discounts. For 2020, it was time for an inspiring new direction, timed to coincide with a renewed mission for the company.

That new direction is all about Tomorrow, with a sustainable future on the horizon. All sorts of initiatives across the company, from carbon-neutral logistics to planting an entire forest, are now woven into the Equity for Punks offering. So we needed creative to show it.

The final suite covered everything from a thorough prospectus and financial documentation, through to leaflets, posters, window stickers and coasters. All centring the message of sustainability, and showing off the updated BrewDog brand too.

The final suite covered everything from a thorough prospectus and financial documentation, through to leaflets, posters, window stickers and coasters. All centring the message of sustainability, and showing off the updated BrewDog brand too.