Engaging communities with sport.
We worked with 1Life to help drive footfall to the 35 1Life sport and leisure sites across the country and increase awareness of the leisure brand.
As part of our busy press office, we delivered a PR and social media strategy to do exactly that. We specifically promoted the new 1Life festivals at every site by targeting consumers through local media competitions, regional press releases and local social media activity.
- Supported an increase of 5.8% in fitness sales and a 13% increase in people swimming at their local public access leisure centres
- 4,460 – customer data collection doubled, with the addition of 4,460 new records to the database
- Reach of 4,082,643 people
- The festival attendance of over 10,000 people