With the market increasingly crowded, we knew a co-ordinated multi-channel campaign was a must, and we delivered it through seasonal and campaign content, always-on organic and paid social, as well a suite of major above-the-line executions to support launches in Amazon Fresh, Tesco, Sainsbury’s and Morrisons. This included multiple video productions, nationwide out-of-home creative, radio advertising across the Global network (Heart / Smooth etc) and high profile podcast advertising on Runpod and Josh Widdicombe and Rob Beckett’s Parenting Hell.
Branding, Comms, Creative, Digital, Strategy, Video & Animation
Dopsu meets world.
In 2019 we created the plant-based meat alternative brand, Dopsu. 2021 was all about taking it to market, building on the launch, publicising the retailer presence and generally raising awareness.
In addition we created a full suite of assets for a brand partnership with West Bromwich Albion FC, incorporating both kit and ground sponsorship.