Branding, Comms, Creative, Digital, Strategy, Video & Animation

Dopsu meets world.

Dopsu

In 2019 we created the plant-based meat alternative brand, Dopsu. 2021 was all about taking it to market, building on the launch, publicising the retailer presence and generally raising awareness.

With the market increasingly crowded, we knew a co-ordinated multi-channel campaign was a must, and we delivered it through seasonal and campaign content, always-on organic and paid social, as well a suite of major above-the-line executions to support launches in Amazon Fresh, Tesco, Sainsbury’s and Morrisons. This included multiple video productions, nationwide out-of-home creative, radio advertising across the Global network (Heart / Smooth etc) and high profile podcast advertising on Runpod and Josh Widdicombe and Rob Beckett’s Parenting Hell.

In addition we created a full suite of assets for a brand partnership with West Bromwich Albion FC, incorporating both kit and ground sponsorship.