The Castle Estates website design and development.
As part of its brand portfolio, ABP UK asked us to create a website for its Castle Estates Dry Aged Beef products. We designed a website with a simple, accessible navigation and crisp full-screen product photography. By keeping the copy succinct, we aimed to let the clarity of the design convey the premium quality of the product.
The site focuses on communicating the heritage of both the cattle-rearing methodology and the time-honoured techniques used to cure the meat, all the while making sure the end result was accessible and user friendly as it could be.