Over the course of the campaign, we used an array of tactics to generate interest, engagement and donations. This included press releases and media relations, organic and paid social, competitions and events both on- and offline. We ran a successful offsite event in Leeds’ historic Kirkgate Market with Facebook Live, whilst securing profile pieces and driving influencer and blogger engagement.
The result was a campaign which set the Thackray on a positive path forwards, with a significant increase in both brick sales and footfall to sweeten the pill.
- 79% increase in brick sales
- 26% increase in footfall
- 24 pieces of coverage
- Regional including Leeds Guide, Yorkshire Post, Yorkshire Evening Post
- 595,435 total chances to see
- Combined reach of 344,263 across Twitter and Facebook