Brooklyn Brewery MASH takes London.

As part of our ongoing PR activity with Brooklyn Brewery, we were tasked with a project to promote the London leg of the iconic Brooklyn Brewery MASH tour: a truly immersive experience that’s focused around celebrating the feast, party, exploration, and of course – the beer.

The aim was to communicate the itinerary of the four-day travelling tour to drive pre-event coverage and excitement in the lead up. We invited key journalists and influencers to strengthen relationships with the brewery and managed the guest list for all events.

Key Facts:

• 73 pieces of coverage
• Total reach of 38,404,529
• Coverage in Time Out London, The Sun & London Evening Standard