A fresh brand for a new type of investment company
Earthworm, an ethical investment company, came to ilk for a full rebrand. They wanted to put ethics alongside profit, and in doing so work towards a long-term goal of attracting a new type of ‘everyday’ investor, someone who might have limited experience but a desire to see their money support progressive activities.
We put together a brand proposition, including purpose, values, identity and a central strapline, ‘From the Ground Up’. Then we designed a new visual identity (logo, colour palette), and executed it across online (website, social media) and print (brochures, flyers, other collateral) channels.
The website launch provided a smart public face for the brand, and a functional point of contact for potential investors. We’re also providing content and management for their social media channels, presenting a unified message across all comms, as well as working on a brand video.