Branding, Creative, Strategy

A branded strategy for internal communications.


ABP UK wanted to bolster its strategic brand communications, both internally and externally. It asked us to work on developing an internal proposition, generating a sense of collective purpose and providing a blueprint for a productive, progressive company culture.

In response we created a branded solution that was able to cover each of the five key areas of the ABP UK business: People, Agriculture, Process, Customers and Sustainability.

The suite of work culminated in a major event held at the National Motorcycle Museum in Birmingham, when the strategies were unveiled to over 200 people – a cross section of the ABP UK workforce.