Keep your friends close.
ilk and PR have history. We’ve been building media relationships for over 20 years, and even though TikTok has replaced Teletext, our talent for generating awareness, securing impactful coverage and driving action has only grown.
Our approach to Public and Media Relations is all about building a loyal audience – whether that’s potential customers, relevant journalists or influencers with a platform. We take those traditional skills, forged on the phones, and use all the techy tools at our disposal to amplify and engage. And we’re calm heads in a crisis, too – acting and reacting for Britain’s biggest housebuilder, Barratt Homes.
Those digital PR skills are all part of the wider integrated approach we take at ilk. By working closely with SEO specialists, web developers and content creators, we grow online visibility, drive high authority backlinks, create linkable assets and keyword-rich copy that makes your brand a beacon. The same ends we’ve always had, just with more specialised means.
Life is social.
Building online communities – loyal, engaged and active – is a fantastic way to grow a brand. And it’s not just about customers. It’s about advocates and influencers who can bring you into the conversation, and amplify your message far and wide – just like those we worked with for Aardman Animations.
Our social media specialists know just how to build those communities, and how to use the channels at our disposal to grow engagement, make sales and manage customer service.
By combining a thorough understanding of organic social with serious skills in ad-focussed paid media, we drive tangible ROI – revenue, sales leads, enquiries and signups. Our creative studio crafts impactful visual assets that prompt engagement, our copywriters and content creators find the right words and our relationships with influencers, from micro to celebrity, grow reach and trust.