Meet me in Paris

Author:
22.11.2014

Manifest helps ABP Food Group celebrate 60 years of heritage at SIAL

Celebrating a rich history of innovation, quality and sustainability, ABP marked its 60th anniversary this month at the annual SIAL food trade show in Paris. With over 150,000 visitors, ABP’s credentials were showcased using Manifest’s bespoke stand graphics and design.

One of 6,000 exhibitors at the show, which is widely recognised as the world’s largest food innovation marketplace, the stand design showcased the company’s rich heritage via custom photography and copywriting – helping to place ABP firmly in the spotlight and showcase the company’s premium offering.

Accompanied by animation, which reinforced the sustainability, heritage and innovation message, the stand acted as a hub for ABP to welcome visitors from across the globe to its brand and offering via visually engaging graphics, animation and stand design.

The importance to be mature in message, more sophisticated in style and respectful of ABP’s 60 year achievement, saw us approach the project utilising panels, product displays, interactive kiosks and corporate animations with suitably stylish design. The result was a space shaped to encourage and nurture key business relationships at the industry’s leading innovation show.