ilk has been appointed by Visit Leeds to handle its PR and content following a competitive tender process. 

Leeds City Council’s official Destination Management Organisation (DMO), has turned to ilk to deliver an integrated content and digital PR strategy aimed at enhancing its digital footprint and attracting local, national and international tourists to the city following the easing of lockdown restrictions.

As part of its bid to lead the city’s tourism recovery, the partnership with ilk will see Visit Leeds launch a series of campaigns to showcase its breadth of heritage and cultural attractions,  innovative food & drink destinations and extensive shopping facilities on offer in Leeds and its surrounding areas. This activity will contribute towards Leeds City Council’s ambition to secure the city’s status as the best city in the UK and one of Europe’s best cities to visit, live, work and study.

The PR and content brief will see ilk build on its ongoing website development and SEO work for Visit Leeds, which has already seen organic traffic to the organisation’s website increase by over 200%.

Rob Jones, Senior PR and Social Director at ilk Agency, commented: “We’re always so pleased to win a new client, but to be appointed as the chosen agency by our city’s DMO is truly something special, and a real testament to our work here in Leeds. Nobody knows the city better than those that work within it, and we’re really excited to be shouting about everything that Leeds has to offer, especially at a time when encouraging footfall to the city will be more crucial than ever.”