Keeping active

Author:
29.09.2014

Active IQ calls on Manifest to deliver creative and digital campaign.

Our long-standing PR client Active IQ, the awarding organisation of choice for vocational education and employers, recently called on us to deliver a creative campaign to drive awareness of its new qualifications. The campaign saw the Manifest creative and digital team build a microsite and supporting collateral.

Designed to support Active IQ’s new range of business administration, customer service and management, and leadership qualifications to existing and new client sectors, the creative team designed and developed a micro-site, in addition to marketing collateral, to help drive awareness of the new qualifications and promote a discounted offer on first orders.

Shaun Beaumont, Creative Director, commented: “As a longstanding PR client, we were delighted to work on this creative campaign with Active IQ. The microsite and marketing collateral has aided the company with the promotion of its innovative new Active Leader qualification, so it’s excellent that we can have such a direct impact on our client’s bottom line.”

Shaun continued: “Manifest is passionate about working with its clients to ensure the most fruitful of campaigns – we believe our combined approach as an integrated agency helps to maximise projects such as this and look forward to hearing more about the success of the campaign in the months to come.”