ilk to create new website for Destination Milton Keynes
We’re pleased to announce we recently won a competitive pitch to create a new website for Destination Milton Keynes.
The new website will focus on functionality and put the user experience at the heart of the website by improving accessibility, overhauling the structure and optimising the content for search purposes. Our approach will be an integrated one, utilising digital, design and copywriting to deliver the work.
As part of the pitch, The DMK team challenged applicants to look at the existing Destination Milton Keynes website and identify areas of improvement with six considerations in mind.
Our team responded by carrying out some key stakeholder research and teamed those findings with a deep dive into the company’s Google Analytics to further develop a strong digital strategy to ensure that it met the needs of those who use it most.
Speaking on the win, Nev Ridley, our Managing Director, said: “We’re delighted to be working with Destination Milton Keynes, especially during these unprecedented times. Our strategy for them focuses on building a great user experience which aims to be ‘a one stop shop’ for visitors, residents and businesses. We want to showcase all that Milton Keynes has to offer in a dynamic, modern and user-friendly way showcasing all the City has to offer in a post-lockdown world.”
Talking on why DMK chose ilk, Fiona Bound, Creative and Cultural Manager for Milton Keynes Council commented: “Milton Keynes Council is working in partnership with Destination Milton Keynes on this exciting and much-needed project. We are delighted to have appointed ilk, whose approach, creativity and excellent track record means that the new Destination Milton Keynes website will truly reflect what a fantastic place Milton Keynes is to work, live and visit.”
This announcement comes after ilk recently launched its website work for VisitLeeds and ConferenceLeeds earlier this year and further builds on the agency’s destination marketing expertise.
ilk offers a range of services including branding, strategy, video, design, PR and social. For more information please visit ilk’s recently relaunched website www.ilk.agency or follow on social at @ilkagency.