Leeds-based integrated agency, ilk, has been appointed to do a full website redevelopment with a new tone of voice and refreshed copy for specialist palliative care provider, St Leonard’s Hospice.

St Leonard’s Hospice is an independent charity based in York, providing specialist palliative care, and support for local people with life limiting illnesses.

After a difficult year dealing with the impact of Covid-19, St Leonard’s was looking to revamp its website with a new tone of voice and refreshed content to properly showcase the important work it does supporting both patients and families, the people who keep the Hospice running and to encourage support and donations.

ilk delivered a complete website redevelopment which included a content audit, the design of a new site map, a new tone of voice with refreshed copy and imagery. A more user friendly CMS was implemented to allow for content updates and building pages to be made easily without relying on developers. Along with improving the design and functionality, the new site also features more prominent calls to action making it easier to donate.

Gaby O’Grady, Head of Communications & Marketing at St Leonard’s Hospice, said: “It was a real pleasure to work with the team at ilk as they easily were able to scope out our project to offer us the best possible options. They worked collaboratively with multiple teams from across the organisation to ensure the final result was exactly what we wanted and needed as we move forward. We couldn’t be happier with the final result of our new website and we are already seeing positive results with donations.”

Nev Ridley, Managing Director of ilk, commented: “We were really excited to get involved with this project for St Leonard’s Hospice as the organisation does such important work for the community. What made the project more special was that it was a real collaborative effort between everyone at St Leonard’s and the team at ilk, where we worked closely with them to make sure that the site met all team’s requirements and could be easily managed in-house going forward.”

For more information please contact Brittany Noppe at brittany@ilkagency.com