ilk agency appointed to deliver Skills for Growth digital campaign for LEP
Leeds-based integrated agency, ilk has been appointed by the Leeds City Region Enterprise Partnership (the LEP) to deliver a digital campaign to promote its Skills for Growth programme to businesses in Leeds City Region.
After a competitive tender process, ilk has been appointed by the LEP to deliver a digital campaign to promote the Skills for Growth Programme, which is partly funded by the EU’s European Social Fund. The programme will connect small and medium-sized enterprises (SMEs) with education providers to close the skills gap and drive growth and productivity.
ilk will develop a new digital brochure and suite of creative assets to promote the initiative, which will also be amplified using a combination of multi-channel digital advertising, PR and content marketing.
The LEP works with partners across the public and private sectors to provide support and funding to help businesses grow, attract new investments to the region and develop the skills, energy and digital infrastructure to create jobs and prosperity.
Nev Ridley, Managing Director at ilk, added: “It is always great to win work in Leeds, so we’re really excited to be working with the Leeds City Region Enterprise Partnership, particularly given how much potential the Skills for Growth programme has to enhance the local economy. Through a competitive tender process, we demonstrated the benefits of delivering a truly integrated campaign with the aim of addressing the skills gap experienced by a number of businesses across the region. We’re excited to play our part in driving growth among local SMEs.”
For more information on how SMEs can benefit from Skills for Growth, please visit: www.the-lep.com/business-support/skills-and-training/skills-for-growth/