Manifest appointed to brew up PR and Social storm for Berliner Pilsner
Brewed since 1902, the Berliner Pilsner brand is synonymous with cool Berlin. It’s long been the beer of choice in the German capital and now – for the very first time – Berliner is coming to the UK.
Twitter & Instagram: @areyouberliner
Facebook: Berliner Pilsner UK
Manifest has been appointed to deliver PR & Social for Berliner Pilsner. The agency is tasked with launching the brand into the UK market and building brand awareness for Berliner amongst consumers and potential stockists.
The campaign will involve launch events in independent venues nationwide together with a busy B2B and B2C press office.
Nev Ridley, Managing Director of Manifest, said: “We’re really excited to be working with Berliner. We’re huge fans of both craft beer and Berlin so in many respects this is the dream client for Manifest.”
He continued: “There is huge potential for a brand like Berliner in the UK. With the continued popularity of the craft beer scene, this is a great time to be working with a brand steeped in history, and from one of the coolest cities in the world. Our job is to bring a taste of Berlin to the UK through the medium of beer, and we’re all thirsty for the challenge.”
Jörg Peter at Berliner-Kindl-Schultheiss-Brauerei commented: “It’s great to be launching a beer that’s so well known in Berlin, and such a huge part of Berlin culture, to the UK beer scene. Berliner Pilsner encompasses the fantastic attitude and philosophy of Germany’s complex capital – ‘Berlin, du bist so wunderbar!’ – and we can’t wait to share our city with the UK.”