Manifest brings creative to life for leading leisure management company.
Having supported leading lifestyle and leisure management company, 1Life, with engaging creative and PR over the past two years, we recently scooped the creative contract for a further 12 months. Pitching against four other agencies for the contract, the strength of our integrated approach saw us pip our competitors to the post in securing the work.
Tendering for a series of campaigns that boasted a ‘golden-thread’ to support a ‘big-idea’ our creative touch saw us introduce The Face of 1Life campaign to the team. Wowed by the campaign’s ability to guide and benchmark how the 1Life brand behaves, looks and sounds, the team was quick to appoint Manifest to the role.
The Face of 1Life campaign is designed to raise awareness of 1Life to non-members, whilst simultaneously inspiring current members to get involved at their local centre and do something a little bit different. Harnessing flexibility to effectively engage an array of audiences, the campaign creates an experience that runs alongside the existing 1Life branding which will become the lifeblood of the brand over the next 12 months.
Utilising buzzwords and imagery of actual 1Life members the campaign changes perceptions, whilst linking to the core theme of wellness and improvement through fitness – ultimately exposing the brand to all audiences in a smart and inventive way to engage and inspire.
Here’s what Nev Ridley, our MD had to say: “The beauty of the 1Life campaign, and indeed the company itself, is the nature of the work it looks to achieve in essence, inspiring and encouraging people to consider their physical wellbeing. 1Life manages an array of contracts across the country, which means its audience is diverse, and so our creative needed to appeal to these audiences. The success we anticipate for the campaign really lies in our understanding of these audiences and our ability to communicate with them across our numerous disciplines. It goes without saying that we are more than delighted to have secured the work, and look forward to what the next 12 months have in store.”