Ilk.Agency

Marketing

startups

We’re an integrated agency, so we always take a holistic approach to marketing - an ecosystem of skills and specialisms working together to make a difference, and find a voice.

So whether you’re looking for a startup marketing agency that can do a bit of everything, or something more specific like a startup marketing strategy or a startup brand and web development, our combination of talent and experience will deliver.

We can look at your problem or opportunity in the round, and work out exactly the solution you need. A collaborative approach, echoing your own working practices, drawing on everything from creative and branding, to PR, social, paid media and digital.

Let us know what we can do for you.

Find out how we masterminded doddl’s international expansion.
View Case Study
Laura Thomas Co-Founder & Marketing Director

Working with ilk has been like gaining an extension to team doddl. They really care about every part of the work they do with us, are open to challenge and always willing to go the extra mile to help us achieve our goals.


How can we reach your audience?

As with any startup, finding your audience is key. We know just how to find the right demographic, and how to use qualitative and quantitative research to find out what makes them tick.

Say you’re looking for a B2B startup marketing agency. We already know what marketing for a startup business should look like. Firstly because we were one ourselves, secondly because we work with them all the time.

We’ve provided the brand identity for entertainment accountants who hate the idea of being accountants; tone of voice guidelines for an ergonomic children’s cutlery brand; strategy and web development for eco-investors looking to re-imagine finance from the ground up, as well as ongoing paid social and digital advertising for boutique fitness.

And each with a proven track record of engaging unique audience groups.

Talk to us about who you need to reach.


Find out how we created a new meat-alternative with Dopsu.
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Abigail Flynn Brand Manager

It’s been fantastic to work alongside ilk in launching a revolutionary new plant-based brand into the market. I heavily rely on their support and professionalism to enhance our marketing communications, and they have definitely done so with helping us launch a meet-free revelation into the marketplace.


How does it work?

Like most startup businesses, everything we do hinges on collaboration. It’s how we get the most out of our teams internally, with plenty of space for ideas and inspiration to flourish. And it’s how we work with you too, setting out clear, deliverable KPIs and reporting so you’re part of the process from day one.

You’ll find yourself in the capable hands of a dedicated account manager, with access to the portfolio of skills and talents your project requires. All the tools you need to make a difference to your brand or business, and all working as one.

Collaboration starts with conversation.


Find out how we found the story for interiors start-up NatureWall.

What do I get out of it?

No startup looks the same as any other, and neither do the package of services and skills we deliver. If you’re looking to refresh or transform your brand, we might deliver a new look and feel, tone of voice and imagery guidelines - all ready for your team to take forward.

Or we might agree quantifiable KPIs based around performance and engagement across PR, social and paid - ways to measure success as we test and learn across a time-limited campaign. Whatever the case, we’ll deliver a solution based on agreed timings, with a dedicated account manager to keep everything on budget, and on schedule.

Find out more.


Find out how we positioned BigStar as the ‘anti-accountants’.
View Case Study
Nick Lawrence CEO

When we came to ilk, we had a business, a clear ethos, but not a brand. ilk sorted it for us. They listened to how we described ourselves, then came back with a full brand proposition, ident and website that reflects exactly what BigStar is all about. Couldn't be happier.


How much does it cost?

That all depends on the opportunity you’re looking to seize. We know startups are often working with lean, agile budgets where every pound of marketing spend matters. So we’ll always make sure to keep things economical where possible, maximising outputs and engagement where it makes a difference.

For some, a one-off project will deliver everything needed to move a brand forward, transforming sales or awareness. For others, we can deliver value via a monthly retained fee, with our resource acting as an extension of your own marketing function.

Get in touch

Let's get the ball rolling!