Marketing
building & construction
Construction marketing is sometimes considered to be a specialised field. At ilk we’ve got rich experience in the sector. Across multiple clients and projects, we’ve delivered building and construction branding, building and construction advertising, building and construction web dev, as well as building and construction strategy,video, PR, social media management, you name it.
But we’re not a specialist construction marketing agency. Why? Because no sector exists in a vacuum. Furthermore, all marketing, ultimately, is about people. In other words, what we learn from other projects and other clients in other sectors is really valuable insight and learning. Combined with our deep experience in the construction sector, we believe that makes for richer, savvier and more effective communications.
Let us know what we can do for you.
How can we reach your audience?
In our experience, construction marketing is often about audience segmentation, and developing strategies that include tailored content for a variety of for B2C and B2B markets, from direct consumers to developers, local authorities, architects, specifiers and more.
At the beginning of any project we’ll spend time understanding your target audiences, and then use the full scope of our skills and services to formulate strategies to reach them.
Talk to us about who you need to reach.
The team at ilk plays a pivotal role in helping us to forge and maintain positive relationships with the families and communities on and around our developments. Whether brand, sales, or community-led, ilk’s PR campaigns drive the kind of high-impact media coverage and engagement which ensures we maintain that all-important awareness of our brands in the areas in which we build.
How does it work?
It’s all about the people, the place or the project. There’s no ‘patented three step method’, or guaranteed process for achieving results. Because the right combination of skills and experience might fall outside of traditional marketing frameworks - and that’s why we love the integrated approach.
We’ll take your brief and interrogate it, before agreeing KPIs and measurable results which you can use to show real added value. We know working with an external PR agency, web development service or brand design consultancy can be a significant commitment. So we make sure to give you oversight of everything we do, from the clear timing plan we present at kickoff, to the dedicated account manager you’ll liaise with throughout.
Collaboration starts with conversation.
What do I get out of it?
That all depends on what you need to tap into. If you’re looking for branding or creative services, it might be that we deliver a new visual identity, tone of voice and guidelines for your team to take those comms forward. Or it might be that we provide an always-on press office and PR service, getting your message out there and responding to big wins and crisis management.
Our experts in social and paid media can help build ad campaigns that drive clicks, registrations, sales and engagement - working to clear KPIs and targets that allow you to report to stakeholders and superiors. Then there’s production, with in-house photography and videography services ready to document events, or create media content that cuts through the static.
It’s our job to give you the combination of skills you need to achieve.
Find out more.
Getting to grips with the terminology and process of the engineering workflow can be a challenge, but ilk has done a great job of taking it all in and then focusing on the bits that really engage our audiences. We've used a wide range of ilk skill sets from strategy, copy and creative to video production, PR and social.
Our approach is to work with you to understand your budget, understand your requirements, and understand what solutions we can provide that connect the two and maximise value.
But one thing we don’t do is just take your maximum budget and price ourselves a few pounds under. We cost up exactly the services we think will solve your problem, or seize your opportunity, and if they don’t fit, we won’t force them. No cut corners, and no lack of commitment.
Get in touch