Four benefits of embracing a B2B PR strategy.

B2B PR can be an intimidating place to navigate. With industry news moving faster than ever, forming a detailed, competitive strategy is a process easier said than done.

As experts in B2B PR, we know there are probably two main questions on your mind right now:

1. How do my competitors get so much coverage? 
2. We have loads of good news, how do I get these publications to cover my brand’s news? 

The answer? A strong B2B PR strategy. 

But before jumping head first into B2B PR tactics, you’re probably also wondering: ‘What benefits will my brand see from this type of exposure?’

Senior PR Account Manager, Natalie Lancaster, takes a deep dive into the four leading benefits brands can expect from embracing an effective approach to B2B PR.

Become the industry leader you are.

When it comes to your brand, your business, and your industry, you know your stuff. Your audience however, might not necessarily know that you know your stuff. 

One positive of B2B and trade media titles is that each edition brings forward hyper niche topics related to your industry. Often, the case is that only a select few – including you – might be an expert in these topics, providing an opportunity to improve brand awareness through expert commentary.

Taking on this type of opportunity, along with shouting about your good news, creates a two-pronged approach, helping to build your brand and establish yourself as an industry leader.

You can find consumers here too.

Naturally, targeting your consumer audience is often held front of mind. Wish list of consumer media titles aside, it’s often forgotten that readers of B2B and trade publications are also consumers too.

As many of us do, audiences read B2B and trade publications in a professional capacity, so it might not feel appropriate to target these titles with consumers as a brand focus. However, using B2B PR as another brand awareness tactic – whether that’s achieved through product launches, staff appointments or trading successes – can help peak the interest of a reader from a professional standpoint, and garner further curiosity in their personal interests too.

Competitors are watching.

The best form of flattery? Competitor stalking.

No strong PR strategy comes without a little bit of virtual curtain twitching.

If the competition is going to be checking out what you’re up to, make sure to give them the best of your company news and updates, without laying all of your cards out on the table.

A well thought out and perfectly-timed strategy for your brand could have you being social media stalked by the competitor you once aspired to be.

Build industry trust.

Taking advantage of tactics within the B2B PR space is a surefire way to build trust amongst industry peers, competitors, stakeholders and investors. 

Earned PR can work miracles for your brand, particularly within industry B2B and trade publications. Shouting about your brand’s core values, growth and development, sustainability goals and new opportunities work towards giving credibility to your brand, essentially validating all of yours and the brand’s hard work. 

To find out more about PR at ilk, click here.