FMCG
marketing
We’re an integrated agency, which means we cover all sorts of sectors - but you’ll be hard pressed to find a single member of the team who doesn’t have experience in FMCG.
Launching new products on social, designing brands for the supermarket shelves, B2B PR for suppliers and producers or websites that sell a narrative to increasingly online consumers. In the world of FMCG, an integrated agency is your ticket to a bespoke solution delivered by people with all the skills you need, and none you don’t.
To some, we’re a food and beverage marketing agency. To others, we handle foodservice marketing. We’re an ad agency, a content agency and a social media agency all rolled into one. And so much more.
Let us know what we can do for you.
How can we reach your audience?
Fast moving consumer goods is a pretty broad term - and we’ve delivered all sorts of projects and opportunities that fall under the banner, to an equally broad range of audience groups and demographics.
Sometimes, that means tried and tested groups - refreshed own brand packaging for family shoppers at the UK’s biggest supermarkets, for example.
It could also mean finding a different path - targeting new flexitarians looking to swap cutting edge meat alternatives into their weekly shop. Fresh messaging, and fresh ways of connecting consumers with FMCG that simply didn’t exist a decade ago.
Talk to us about who you need to reach.
When we came to ilk in 2015 for a full rebrand, we were impressed by their commitment and understanding - and the way they injected personality and passion into their work. So when it was time for a refresh, we knew just where to come. ilk delivered a fantastic evolution of Grumpy Mule, backed by a thorough strategy for moving our brand forward.
It’s been fantastic to work alongside ilk in launching a revolutionary new plant-based brand into the market. I heavily rely on their support and professionalism to enhance our marketing communications, and they have definitely done so with helping us launch a meet-free revelation into the marketplace.
How does it work?
Because we always offer a solution that fits your brief, with the skills and talent that can make a difference, there’s no off the shelf solution.
We often partner with market research providers to take a deep dive into audience profiles, backing our branding, comms and content with real, actionable data.
But if that’s not within the scope of your budget, we’ve also got decades of collective experience in the FMCG sector, across everything from craft beer and specialty coffee to restaurant marketing and F&B branding.
It’s always a collaborative process, taking your ideas and strategies as a starting point - but adding value at every point in the process. All managed by dedicated account managers, there to keep you informed and keep your project on budget, and on time.
Collaboration starts with conversation.
What do I get out of it?
The nature of the FMCG sector means our solutions and deliverables vary widely from project to project.
Some clients tap into our marketing capability for a full product launch, from branding and web development to initial social media and PR, before transitioning to their own teams.
Others benefit from a long term, retainer-based relationship with our creative studio or paid media experts providing reliable resource to grow sales and audience month in month out.
The best place to start is a conversation - let us know what you need, and we’ll find the best way to help.
Find out more.
BrewDog has been working with ilk for almost a decade, creating mission-critical content, printed materials, adverts, documents and social media assets that support our campaigns.The team is wonderful, friendly and supportive. They are reliable, always provide recommendations and solutions for our problems, and engage with us beautifully on feedback rounds.
Just like your product or range is unique, so’s our approach. That’s why we never offer a one-size-fits-all solution, or a one-size-fits-all costing.
What we can offer are clear KPIs and deliverables, agreed at the outset. Ways to measure progress and success across everything from restaurant marketing to food and beverage branding, so you know you’re making the most of your budget, and our skillset.
Get in touch