The Week That Was #31 – Influencer Investigations, Save Rang-Tan & Halifax Haunts Us All

Author:
17.08.2018

This was the week we celebrated the Queen of Pop’s birthday and mourned the Queen of Soul’s passing.

Here are five things to sum up the week that was:

 

UK Gov is Investigating ‘Influencer Marketing’

The Government’s Competition and Markets Authority (CMA) are investigating social media stars and asking how transparent they are about promotional posts.

As a creative communications agency, we’ve often discussed this topic, and have been open about our skepticism with dishonest influencers. It’s unnerving to see how many recent cases there have been. So, we hope the investigation will lead to tighter regulations.

It seems that honesty is the best policy, but where there’s dishonesty we need policy*.

 

Greenpeace’s “Save Rang-Tan” Hopes to Stop Palm-Oil Use

We’ve seen anti-palm oil news now and again, but now Greenpeace are hoping to inspire greater action with an emotional campaign video:

 

 

‘Toys R Us’ had a Rebrand Just Before it Closed

It broke our heart to learn the toy store had a potential rebrand to reveal before it went into administration. Apparently, the rebrand was knocked out quickly in three months, but not quick enough to save the children’s chain from financial ruin.

 

 

Halifax Haunts us with More Pop-Culture

The bank is really trying to get down with the kids by infusing itself with nostalgic pop-culture.

First, Halifax ruined Hanna-Barbera cartoons by making Scooby Doo run away from a Mortgage Ghost, or something (we can’t bare to watch it again).

Then, it trashed The Wizard of Oz by splicing a new mascot (a discount Jason Manford lookalike) into one of the most important scenes in the film. 

Now, it’s doing the same with Ghostbusters.

Who you gonna call?

Halifax, to ask for an account transfer.

 

 

Three words:

Bring back Howard.

 

And finally…

It’s a blast from the past, but as it’s been A Level results week let’s enjoy this classic tweet again:

 

 

 

*Yes, we are smug about that sentence. Sounds like something from The West Wing, right?