TWTW #37 – BBC Two, C4 & Dunkin’ Donuts Rebrand


This week we said farewell to John Cunliffe, the creator of childhood classics Postman Pat and Rosie and Jim.

Here are five more things to sum up the week that was:


BBC Two rebrands for the first time in 25 years

To combat the threats from streaming services like Netflix and Amazon Prime, terrestrial channel BBC Two has reinvented itself with a new look, its first since the early 90s.

The new look is embodied by a series of animated idents by 16 different animators. They’re calmer and more soothing than recent versions like the hyperactive remote controlled ‘2’.*




Oh, and talking of TV channel rebrands…


Channel 4 also unveils a network wide rebrand

The C4 network –  which includes More4, Film4, 4Music, 4Seven and E4 (yeah we forgot there were so many channels too!) – has also unveiled a new look, summarised here:



It’s exciting news for us, as Leeds could become C4’s new home.


And Dunkin’ Donuts makes three

One of the world’s biggest coffee chains, Dunkin’ Donuts, is ditching half of its name for a brand refresh designed to show that the business is more than just a donut shop.

But don’t worry, they’ll still be selling donuts.



Mark E Smith is commemorated in a chip shop mural

The infamous frontman of post-punk icons the Fall, who died in January, has been commemorated in the form of a suitably sneering mural in the singer’s hometown of Prestwich.

It’s on the side of a chip shop, which seems fitting.



And finally…

You want something nice and wholesome? Here you go:




*For nostalgic purposes only, here’s a compilation of classic ‘2’ idents.