The Week That Was #46


Obviously, the biggest news from this week is that one of the most highly anticipated sequels of the year has finally been released: That’s right, Daddy’s Home 2 is out!

Oh yeah, and some other film called The Last Jedi, which some of us may have waited until Wednesday midnight to go see.

As well as this great disturbance in the force, here are five other things we sensed this week.

Harry Potter and the Portrait of What Looked Like a Large Pile of Ash

This week we were reassured once again that creative jobs are not going to be replaced by algorithms just yet.

A team of writers and developers fed the Harry Potter books into a predictive text interface, which then analysed grammar and vocabulary use to churn out its own chapter. The result was even more absurd than Inspirobot and you should definitely read it for such literary delights as:

Ron was standing there and doing a frenzied tap dance. He saw Harry and immediately began to eat Hermione’s family.”

We’ll toast to that

Social Media this year has been full of food-based arguments. The latest was about the right way to cut toast.

This was for a toast-based event held by Sheffield Hallam Students’ Union to raise donations for The Children’s Hospital Charity.

Nature Photographer of the Year

This week the winners were revealed for the 2017 National Geographic Nature Photographer of the Year Contest. These are the kind of photos that make professional photographers jealous, especially our in-house photographer. They’re wonderful. And we’ve selected a couple of our favourites below.

Doctor Brown Bear will see you now

This week, the kid’s show Peppa Pig was accused in the British Medical Journal of creating unrealistic expectations about GPs. The character Dr Brown Bear regularly makes house visits for mild ailments, answers the phone out of hours and does other unnecessary services.


We’ve worked with several clients on public health awareness campaigns and so we understand the challenge the sector faces with its public perception. The point that should be made here is that although the GP writing for the British Medical Journal was suffering from tongue-in-cheekitis there is a serious point trying to be made, even if Dr Brown Bear is just trying to do his best.

Because we can

And finally, a story that proves that commercial companies can sometimes embark on creative projects for the sheer fun of it.

Engineers at a small British internet service provider successfully made a broadband connection work over 2m (6ft 7in) of wet string. We don’t know how it is possible either, but it’s a step up from two cans and piece of string.