The Week That Was #44


December’s here! Crack open window No.1 of your premium advent calendar as we go through five inspiring things from this week’s events and trends.

Inspiration for PR execs

Yes, we’re often very dry and sarcastic in these blogs, but don’t mistake us for cynics. We were genuinely pleased to hear the news about Prince Harry and Meghan Markle’s engagement. An event like this can really cheer us all up in these somewhat distressing times.

An event like this can also inspire creativity, particularly in our industry, as folks leap in to link promotions with the Royal Wedding. Some quite tenuous responses include a Law Firm (for Royal pre-nups), Umbrellas (for rain on a royal wedding day) and a Lap Dancing club (you can guess what for).

 For photographers

Something to remind us that Photoshop isn’t just here for removing moles and blemishes. French photographer Zacharie Gaudrillot-Roy has been tinkering with the photos of buildings stripping them down to just their front-facing exteriors.

The photos look both eerie and ethereal, like walking through a Hollywood set of an abandoned town.

For writers

For aspiring authors, the end of November is also the end of National Novel Writing Month. But if the 50,000 word target seems like a bit of a stretch for you then maybe you should take on this approach.


For designers

This week Russia released a retro-looking World Cup Poster that gave some of our designers mixed feelings. It was a great opportunity to take a look back at the history of World Cup Posters since 1930.

And something for everyone

This week we were sad to hear the news that the co-founder of the ALS Ice Bucket Challenge died of a condition known as Lou Gehrig’s disease. But it’s also a reminder of how social media can be used as a postive force for not just awareness raising, but fundraising too.