The importance of an idea.


Got an idea, just say it!

If at first the idea is not absurd, then there is no hope for it.

Albert Einstein

In stark contrast to the behaviour demonstrated by bright young things on nights out across the UK, where the fear of looking a fool is at its lowest, the prospect of a brainstorm causes many individuals to seize up through fear of looking silly – the only result of which is often a notebook full of doodles.

I can’t stress enough that we must be robust in our defiance of this phenomenon.

As many readers will know, Manifest is capable of coming up with ideas, in both PR and creative disciplines, which can raise profiles, grab attention and fill more newspapers than a fish shop. We are the creators of the haddock.

That said what would be the point of doing anything if we allowed fear to keep the fish out of the fryer? Manifest, and other similar organisations within the industry, has proposed some truly great concepts to its clients. From romantic meat bouquets, to lugging a 6ft dummy around the UK’s cities for members of the public to identify which parts of their bodies they’d most like to change, Manifest has presented some pretty great ideas.

These ideas don’t simply appear in a plan of activity however – they are nurtured – they grow from a meeting of minds where some one usually begins with the words “this may sound mental, but…”

Basically, if you look beyond the fish similes, the point I’m trying to get across is that when faced with a campaign, and you have an idea – just say it. If you think a taxidermied dog/ remote controlled helicopter combo is the best way to meet a brief – just say it! Sure you might get some odd looks, and not every idea will be a gem but someone, in a meeting room somewhere, will have said “this may sound mental, but market sounds a bit like meerkat…”