Leeds-based integrated agency, ilk, has been appointed to deliver a landmark public sector project involving a rebrand and the development of a new website design to improve user experience for the city’s investment body, Invest Leeds. 

The project marks a third win for ilk after the recent launch of websites for Invest Leeds’ partner organisations, Visit Leeds and Conference Leeds, all three of which were subject to a competitive tender process. 

Invest Leeds has a mandate to drive investment and business interest in the city and the wider region by linking entrepreneurs and investors with a skilled workforce, benefits from world-class universities, a broad manufacturing base and key sector strengths in health tech, finance, creative and digital.

A fresh new brand for Invest Leeds has been introduced alongside the launch of a new website in March to compliment an updated look and feel for partner organisations, Visit Leeds and Conference Leeds. ilk upgraded the organisation’s style and tone with refreshed copy to match the elevated brand and improved website. 

The new website will showcase the range of skills and sectors on offer in the city with infographics and case studies designed to provide visitors with the information they need to prompt further enquiries. Alongside a new site structure designed to improve user experience, ilk’s digital team will be working on a SEO strategy to drive site traffic. 

The agency is already responsible for SEO, digital and PR activity for Conference Leeds and PR activity for Visit Leeds, on a retained basis.

Belinda Eldridge, Head of Service, Visitor Economy, Inward Investment and International Relations at Leeds City Council, commented:

“ilk have worked with us on a complex brief to deliver our new website for Invest Leeds and we are excited to see the final result.” 

Nev Ridley, Managing Director at ilk, commented:

“Though we work with clients from all over the world, there’s always something special about winning work in Leeds – the city we call home. And after completing big projects for both Visit Leeds and Conference Leeds, this website felt like a natural fit. Luckily, the Invest Leeds team agreed. We’ve already put Leeds on the map for tourism and conferencing, so now it’s time for investment.”